Used Construction Equipment

Volvo featured their complete line-up of construction equipment in a heart-thumping creative Vegas-style show for dealers and customers in the middle of a Las Vegas desert. On two different evenings, over 6000 people packed the stands and witnessed an exhilarating choreographed spectacle of construction equipment, highlighted with concert-style lighting, impressive sound, and special staging effects. Each piece of Volvo equipment played a part in the impressive show. An after-glow event of top-line entertainment followed with the very cool band Diamond Rio, while guests enjoyed food and refreshments throughout the evening. Two weeks of on-site rehearsal helped make the show flawless. Jackson Marketing Group produced the entire extravaganza providing comprehensive production design and execution, achieving highly wowful results from the crowd.

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